keywords and phrasesA word or phrase which is used when searching for some information is know as a keyword. It is these words or phrases that webmasters use when describing or explaining the content of a website. Keywords and Phrases are significant in as much for users searching for specific answers and search engines such as Google, Yahoo, and Bing to index websites.
Google's Hummingbird algorithm not only looks at the query of a keyword or phrase but the quality and relevance given by the content within a given website, amongst others about said topic of query. Over the years Google has greatly improved in not only giving authority but also in analytics as far as a particular keyword or key phrase search.
Find where your keywords and phrases are in SERP
Keyword Marketing / Keyword ResearchDefining your specific target market audience generating traffic by key words and phrases specifically gearred toward your industry`s products and or services.
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