Often I see many webmasters and professionals overlooking marketing opportunities as they converse around the internet in emails, blogs, forums, and other social media channels.
Yes, these individuals pay good money to advertise and pay for marketing their products and services but they themselves miss out on opportunities which could be additional streams.
Why, because they are so busy writing and or answering emails, blogging, conversing in forums, or engaging in social networks... Some of the same channels they are paying marketing agencies to market your products, services, and BRAND in.
So you may ask, or be scratching your head asking, what are they doing that you aren`t. Simply put they are selling your products, services, and BRAND, under their BRAND. They are full time marketing professionals usually with followers whom they can target 24 / 7 ...
An example of this is simple: You get on social networks such as twitter, facebook, and others, and you converse with your family, friends, and associates. You see advertisements, pictures, slogans, and so on. Something catchs your mind`s eye and you start following rather its something someone said or something you saw. These same people know who you are, where you work, but may not know your products or services, or may have slipped their mind. To them you are their brother, sister, uncle, aunt, niece, nephew, or cousin. Or they may be a passing aquaintance or a friend from years ago who.
As the holidays are rapidly approaching your own personal influence and the communities you are in can be just as powerful as those of us who market your products, services, and BRAND all year.
So lets get out there and work together to increase the visibility of your website and what you do.
Take advantage of those often overlooked marketing opportunities that help build your business.