By: Robert BrownFarley Why should business owners, webmasters, and marketers care about integrating search and social into a marketing plan? They really can't afford not to based on these statistics:
75 to 80 percent of internet users regularly use social networks such as Twitter, Facebook, LinkedIn, PInterest, Instagram, and other platforms. Social media marketing budgets are predicted to double in the next five years.
Every month there are more than 11 billion or so Google searches, and 80 to 90 percent of U.S. internet users researching products and services online.
35 to 40 percent of organic search clicks go to the first result.
The top 2 to 3 positions on a SERP page generally those receive 85 percent of first-page organic clicks.
1. SEO is not an add-on or a last step of a website redesign. SEO must be an integral part of the process and should be included in the architect of design.
2. Invest in unique and good quality relevant content. Hire talented writers and or SEO copywriters verified with social influence and a good working knowledge of SEO. Having a team of brand journalists can be the secret to growing your online business in both search and social.
3. Do NOT buy links or try to grow social relationships through buying likes, friends or followers. Google and other SEO professionals strongly advise against hiring any agency selling links as that will lead to penalties. Links should happen because you earn them "organically" and never because you negotiate them.
4. Understand the relationship between SEO and Social. There are significant SEO benefits of using social can strongly amplify and proliferate content to highly targeted and pre-qualified conversionary traffic. Putting good quality relevant content in front of the right audience at the right time with the right message may lead to engaging with potential customers who may also want to share your content with others. Creating or curating content for your target audience may influence the search engines for you as well.
5. Avoid doing the "all-or-nothing" approach. Don`t follow everyone or try a wide variety of tactics but focus on nothing, have a true defined purpose. Also, don't avoid everything, there are genuin professionals who can help. If you're not sure where to take your existing digital strategy, read, attend events, and then hire an expert for an assessment so that you'll be informed well enough to make firm choices about what will work best for your company.
6. Ask for reports that matter to you. If you are new to analytics, the simplest and most important information is your "comes from" or "referrers" metrics. "Find out which websites and which of your social media accounts send you the most traffic and how that traffic is behaving on your site," we recommend http://ClickTale.com or http://CrazyEgg.com
Like in any business, it's an ongoing race to get your information out to potential customers and the results will not be reaped from attending one event or taking one online course, but that is the first step in getting started. "Search engine optimization and social media marketing are not overnight success stories or a one-time effort. Like any career choice, investing in search engine optimization and social media marketing takes time and continued effort to learn, earn, and reap the full benefits."