These are some basic suggestions to improve your site's search rankings and Increase your organic traffic flow.
Publish unique relevant quality content is a top priority of your search engine rankings and there is no substitute for great quality content. Content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
You should always use a variety of bold, italics, h-tags, and other types of tags to highlight and emphazise keywords and key phrases.
Don't sacrifice good user friendly quality writing for SEO methodology. The best articles and blogs are written for the user, not for the search engines.
Update your content regularly and keep it unique and relevant.
You’ll probably noticed that you will feel intense about content. Search engines do, as well. Regularly writing new and updated content is viewed as authoritive and a continuum of site’s relevancy, so be sure to keep it fresh.
Title Meta: Titles are displayed at the top of your URL(s) as they are indexed in search. You only have 55 to 60 characters that will be displayed in search while anything beyond will be truncated. Example: "Kansas City Search Engine Optimization and Internet Marketing Services | BroFarOps SEO" would be displayed as "Kansas City Search Engine Optimization and Internet Marketing..."
Description Meta: This is the textual description that a search engine ( may ) will use in identifying pages in search returns. This should be concise and appealing with the goal of encouraging people to enter. You only have about 150 characters so keep it simple.
Keyword and key phrase research: ( Not for Meta tags ) These are words and phrases when you go into business ie sales clerk, car salesman, gas station attendant, fry cook, teacher, programmer, architect, researcher, scientist, policeman, paralegal, lawyer, nurse, doctor, and so on. Now describe yourself and the areas of expertise and how YOU as an expert can help someone else or how your product is different and better than the competition. Use latent variables ( semantic variations ) when developing your content.
Create a link-worthy site
focusing on relevant terms ( anchor text ) for internal links within the text. Instead of having "read more" or “click here” try writing out the push destination or direct hyperlink ( page ) URL title as to where you intend them to read further on the subject of interest.
“Click here” has little to no search engine value, whereas “boost visibility increase profits” or "creating unique relevant quality content" both are rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Use alt tags:
Describe your pictures, creatives ( banners ) and video media using alt tags. Keep details short as possible and yet accurate. By doing this you not only help search engines know what the image or video is about but you also aid those with impairments.