Keyword research and analysis involves three "steps": a) ensuring the site can be indexed in the search engines, b) finding the most relevant and popular keywords for the site and its products, c) and using those keywords on the site in a way that will generate and convert traffic.
A flow on affect of keyword analysis and research is the search perception impact. Search perception impact describes the identified impact of a brand's search results on consumer perception, including; title and meta tags, site indexing and keyword focus. As online searching is often the first step for potential consumers / customers, the search perception impact shapes the brand impression for each individual. Read more about keywords and phrases The list below is an example for this website: word or keyphrase and search volume per month