BroFarOps SEO - Internet Marketing  
  quality score index 07/13/2020 8:19pm (UTC)

What you should know about Quality Score Index

Quality Score are variables used by Google, Yahoo, Bing, Yandex, Baidu, Naver, and other search engines that will both influence a website rank (called Quality Index), and cost per click (CPC) of ads.

Purpose behind Quality Score

In order to determine the order in which ads are listed, each ad has the following formula run against it for: bid * Quality Score.
Ads are then listed in descending order based on the result of that equation.
The exact weight of Quality Score versus bid and will not been revealed by any major search engines, and each company reserves the right to continuosly adjust their ranking methodologies.

Factors in determining Quality Score

  • Click-through rate
  • Ad copy relevance
  • Landing page quality
  • Landing page load time
  • Geographical considerations
  • Quality score factors for Google AdWords
  • Your keyword's past clickthrough rate (CTR)
  • Your display URL's past CTR
  • Your account history
  • The quality of your landing page
  • Your keyword / ad relevance
  • Your keyword / search relevance
  • Geographic performance
  • Your ad's performance on a site
  • Your targeted devices
  • ..

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