|45% of choices were based on established relationships: the client either had an existing personal connection with the company or was referred by a friend or colleague.
||43% stated that company attributes factored into their decision, including thought leadership, knowledge, staff experience, reporting and transparency, or customer service.
||15% wanted to use a local company.
||14% explicitly mentioned evaluating past performance, such as online reviews, references, case studies, and client lists.
||13% mentioned culture fit or personality.
||12% emphasized price or value as a deciding factor.
||11% cited the importance of company focus, as in the company specializes in the exact type of service that they needed.
||5% decided to work with the company after receiving a cold-call or email pitch from them.|