One of the most important offpage SEO jobs is getting your business listed and being found in well established directories. The more local citations the better for local business traffic and the better for local SEO and organic SERP results.
On the internet we turn to Google and Bing but our search for products and or services usually don't stop there... GoogleMyBusiness has done great over the years in helping businesses get indexed in their search engines, Google search, Google+, YouTube, and other Google products.
Growing up over the years we all here in the UNITED STATES grew up using the Yellow Pages ( Commercial listings ) and White Pages ( Residential listings ) published by Atlantic Telephone and Telegraph and South Western Bell... Theses books were great for their time but very bulky and for many confusing on many different levels of education and disabilities. Yet they are still used by many off the internet and by many on the internet today. With their integration to the internet and their years of experience are one of the most recognized authoritive directories in the world.( Superpages / SuperMedia and YP )
Advertisers and Marketers alike turn to this directory and alike as well as customers looking for products and or services.
As with many view the success of the one they attempt to create their own version(s) and the list has grown to many.
Thus there grew the need to simplify how a business owner could get listed within a minutes versus weeks or months. A company could be found quickly for local products and or services within hours.